There may come a time when you have to consider rebranding your company, whether it's because your client base has evolved, or it has simply gone out of date, here are the # steps to help you take on a full rebrand, and how to make it a successful one.
STEP 1: Finding out if you need a rebrand
If you're diving into a rebrand because your fashionable friend made a passing comment about how "boring" your logo is - stop right now! Some of the most boring logos convert, so it's not all about the looks! Think of your brand as an extension of yourself/your company - not only should it serve as a clear reflection and representation of your business, it should speak to the specific type of customers you wish to appeal to. Is that your brand?
Start by evaluating how you fare against your competition - it all depends on your industry and your competitors. Research is the only way you will find out if a rebrand is what you actually need.
STEP 2: Prepare a clear message
Now that you've figured out your company needs a rebrand... PAUSE!
As much as the excitement of a makeover is the most appealing right now, a rebrand is not just about making things look pretty, its about communicating your message as clearly as you can. You can't put sugar in the oven and expect a cake - a makeover alone will not give you the results you're looking for.
Start by observing how a other successful businesses put focus on delivering their messages, and checking out different logo styles on Pinterest.
Use Pinterest! Google images is... no comment.
What changes in your industry or society as a whole indicated the need to rebrand the company?
Justify change: actually 'Classic' look.
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